Towards a measure of the value of an omni-channel shopping experience - Université de Rennes
Conference Papers Year : 2016

Towards a measure of the value of an omni-channel shopping experience

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Humanities and Social Sciences

Karine Picot-Coupey  : Connect in order to contact the contributor

https://univ-rennes.hal.science/hal-01390172

Submitted on : Monday, October 31, 2016-9:37:56 PM

Last modification on : Wednesday, March 20, 2024-4:44:20 PM

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hal-01390172 , version 1 (31-10-2016)

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  • HAL Id : hal-01390172 , version 1

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Karine Picot-Coupey, Elodie Huré, Claire-Lise Ackermann. Towards a measure of the value of an omni-channel shopping experience. European Institute Of Retailing And Services Studies (EIRASS) Conference, Jul 2016, Edinburgh, United Kingdom. ⟨hal-01390172⟩

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