Towards a measure of the value of an omni-channel shopping experience - Université de Rennes
Conference Papers Year : 2016
No file

Dates and versions

hal-01390172 , version 1 (31-10-2016)

Identifiers

  • HAL Id : hal-01390172 , version 1

Cite

Karine Picot-Coupey, Elodie Huré, Claire-Lise Ackermann. Towards a measure of the value of an omni-channel shopping experience. European Institute Of Retailing And Services Studies (EIRASS) Conference, Jul 2016, Edinburgh, United Kingdom. ⟨hal-01390172⟩
169 View
0 Download

Share

More