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Karine Picot-Coupey : Connect in order to contact the contributor
https://univ-rennes.hal.science/hal-01390182
Submitted on : Monday, October 31, 2016-10:00:27 PM
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- HAL Id : hal-01390182 , version 1
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Karine Picot-Coupey, Elodie Huré, Lauren Piveteau. Moving towards an omni-channel strategy: process and challenges. 2015 Academy of Marketing Science Annual Conference, May 2015, Denver, United States. ⟨hal-01390182⟩
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