Moving towards an omni-channel strategy: process and challenges - Université de Rennes Access content directly
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hal-01390182 , version 1 (31-10-2016)

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Karine Picot-Coupey, Elodie Huré, Lauren Piveteau. Moving towards an omni-channel strategy: process and challenges. 2015 Academy of Marketing Science Annual Conference, May 2015, Denver, United States. ⟨hal-01390182⟩
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