Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study - Université de Rennes
Communication Dans Un Congrès Année : 2015

Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study

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Sciences de l'Homme et Société

Karine Picot-Coupey  : Connectez-vous pour contacter le contributeur

https://univ-rennes.hal.science/hal-01390179

Soumis le : lundi 31 octobre 2016-21:56:16

Dernière modification le : mercredi 20 mars 2024-16:44:20

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hal-01390179 , version 1 (31-10-2016)

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  • HAL Id : hal-01390179 , version 1

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Karine Picot-Coupey, Caroline Tahar. Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study. 18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France. ⟨hal-01390179⟩

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