Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study - Université de Rennes
Conference Papers Year : 2015

Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study

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Karine Picot-Coupey  : Connect in order to contact the contributor

https://univ-rennes.hal.science/hal-01390179

Submitted on : Monday, October 31, 2016-9:56:16 PM

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hal-01390179 , version 1 (31-10-2016)

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Karine Picot-Coupey, Caroline Tahar. Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study. 18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France. ⟨hal-01390179⟩

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