Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies - Université de Rennes
Conference Papers Year : 2016

Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies

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Humanities and Social Sciences

Karine Picot-Coupey  : Connect in order to contact the contributor

https://univ-rennes.hal.science/hal-01390175

Submitted on : Monday, October 31, 2016-9:47:17 PM

Last modification on : Wednesday, March 20, 2024-4:44:20 PM

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hal-01390175 , version 1 (31-10-2016)

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  • HAL Id : hal-01390175 , version 1

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Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies. 7th International Research Meeting in Business and Management (IRMBAM-2016), Jul 2016, Nice, France. ⟨hal-01390175⟩

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