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Communication Dans Un Congrès Année : 2020

Better understand the visiting behavior of heritage site by a review of the value-satisfaction-loyalty chain

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hal-02499651 , version 1 (05-03-2020)

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  • HAL Id : hal-02499651 , version 1

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Laurent Maubisson, Arnaud Riviere, Martina Gallarza. Better understand the visiting behavior of heritage site by a review of the value-satisfaction-loyalty chain. Congrès International de l’Association Française du Marketing, May 2020, Biarritz, France. ⟨hal-02499651⟩
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