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Communication Dans Un Congrès Année : 2007

Efficiency Within a Plural Form Network: A DEA Application to Franchised Hotels and Company-Owned Hotels

Résumé

This paper aims at comparing the performance of company-owned hotels and franchised hotels within a plural form chain. In this perspective, the main advantages of mixing both franchising and company ownership within a same chain are reviewed before setting up the following research question: “Are there any differences between franchised units and company-owned units as far as their performance is concerned?”. The empirical study of more than 300 hotels belonging to a same chain is composed of two parts: some basic statistics and then a Data Envelopment Analysis. The findings indicate that the company-owned hotels are significantly more efficient than the franchised ones. The discussion highlights the contributions, limits and perspectives of this research.
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Dates et versions

halshs-00151049 , version 1 (01-06-2007)

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  • HAL Id : halshs-00151049 , version 1

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Rozenn Perrigot. Efficiency Within a Plural Form Network: A DEA Application to Franchised Hotels and Company-Owned Hotels. Feb 2007, 31 p. ⟨halshs-00151049⟩
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