@article{croizean:hal-03520441, TITLE = {{Segmenter les march{\'e}s {\`a} partir des repr{\'e}sentations sociales : le cas des produits alimentaires}}, AUTHOR = {Croizean, Jean-Philippe and Robert-Demontrond, Philippe}, URL = {https://univ-rennes.hal.science/hal-03520441}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, VOLUME = {103}, NUMBER = {3}, PAGES = {9-32}, YEAR = {2021}, DOI = {10.3917/dm.103.0009}, HAL_ID = {hal-03520441}, HAL_VERSION = {v1}, }